Discover America

Discover America 2019

Discover America Press Kit collateral banner


The Oman American Business Center (AmCham Oman), the U.S. Commercial Service, and the U.S. Embassy are pleased to announce the launch of the fifth annual Discover America campaign in Oman.  The regional campaign will launch in Oman from October 11 to October 19, then subsequently launch in the U.A.E., Qatar, Bahrain, and Kuwait.  The campaign will feature a series of trade promotion events to celebrate strong U.S.-Omani economic ties and showcase American businesses, technology, food, music, and film.

This year is especially significant because it marks the ten-year anniversary of the U.S.-Oman Free Trade Agreement (FTA), which has helped Oman more than double its exports to the U.S., and conversely, helped lower the price of and increase access to U.S. imports in Oman.  In 2018, the FTA helped generate more than $4 billion in trade between the two countries.

The weeklong series of events kicks off on October 11 when the U.S. Air Forces Central Command (AFCENT) Band will perform American jazz and pop music at the Hormuz Grand Muscat hotel and City Centre Muscat mall.  To showcase American foods and products, Lulu Hypermarkets and U.S.-branded retail stores such as Starbucks and Bath & Body Works will offer special promotions and discounts from October 13 to October 19.  Shifting gears to trade and investment, on October 14, the Oman Chamber of Commerce and Industry (OCCI) will host a seminar focused on utilizing the FTA.  With technology playing a prominent role in accelerating global economic development, Microsoft executives will discuss the flagship U.S. company’s new cloud-based services in Oman, as part of a “Tech Talk” series hosted by the AmCham Oman on October 15.  On the same day, AmCham Oman will also host a U.S. franchise consultant who can provide advice and connections to investors interested in establishing a U.S franchise in Oman.  The campaign concludes with a screening of the award-winning documentary film “America’s Musical Journey,” as narrated by Morgan Freeman, at VOX Cinema on October 16.

Event Details

Friday, October 11, 2019
Discover America Launch Brunch with the AFCENT Band
Time: 1:00 p.m. – 5:00 p.m.
Location: Hormuz Grand Muscat, A Radisson Collection Hotel
Description: The U.S. Air Forces Central Command (AFCENT) Band will perform jazz and pop music at the hotel’s special American-themed Friday brunch. More details here.

AFCENT Band Mall Performance
Time: 8:00 p.m. – 10:00 p.m.
Location: City Centre Muscat, Main Atrium
Description: The AFCENT Band will perform American jazz music in the mall’s main public space.

Sunday, October 13, 2019
Lulu’s “American Product Showcase”
Location: Lulu Hypermarket – Boushar
Description: U.S. Ambassador to the Sultanate of Oman Marc J. Sievers will inaugurate Lulu’s weeklong (October 13-19) showcase and promotion of more than 2,000 goods at its main hypermarket in Boushar.

Monday, October 14, 2019
Seminar on the U.S.-Oman Free Trade Agreement (FTA)
Time: 9:00 a.m. – 12:00 p.m.
Location: W Muscat, Grand Ballroom
Description: Government representatives will provide guidance on the FTA and Omani business owners will share their success stories and best practices in utilizing the FTA. The seminar is hosted by the Oman Chamber of Commerce and Industry (OCCI), in partnership with the U.S. Embassy.

Tuesday, October 15, 2019
Consultations with a U.S. Franchise Expert
Time: 9:00 a.m. – 3:00 p.m.
Location: Bait Al Reem, 2th Floor Reem Room
Description: For investors interested in establishing a U.S. franchise in Oman, AmCham Oman will be hosting a franchise consultant who can provide advice and share investment opportunities with over 40 U.S. brands. Registration is required here:

Tech Talk: “Transform Your Business with Microsoft Cloud”
Time: 4:00 p.m. – 6:00 p.m.
Location: Bait Al Reem, 6th Floor Palm Room
Description: Representatives from Microsoft Oman will share insights on how businesses can best leverage one of the world’s largest and most secure cloud infrastructures. This event will be hosted by the Oman American Business Center (AmCham Oman).

Wednesday, October 16, 2019
“America’s Musical Journey” Movie Screening (to be confirmed)
Time: 7:00 p.m. – 8:00 p.m.
Location: VOX Cinemas, Qurum City Centre
Description: America’s musical cities and stories come together in a short documentary, produced by BrandUSA and narrated by Morgan Freeman, which showcases the nation’s diversity and its collection of cultures. To see a trailer of the movie, please click here.

October 13-19, 2019
Special Promotions & Discounts at U.S.-Branded Stores: Bath & Body Works, Claire’s, Justice, MAC., Payless Shoes, P.F. Chang’s, Pinkberry, Footlocker, and Starbucks.
Please visit their websites for more information on promotions and discounts.

Discover America Partners
Oman American Business Center (AmCham Oman), U.S. Commercial Service, U.S. Embassy Muscat, BrandUSA, Oman Chamber of Commerce and Industry, Microsoft, Lulu Hypermarket, City Centre Muscat, Muscat Daily, Apex Media, Hormuz Grand Muscat, Grand Hyatt, VOX Cinemas, and OUA.

Please visit their websites for more information on their events.

Discover America 2018

Discover America Events

All month-long promotions


Friday BBQ Brunch, Hormuz Grand, A Radisson Collection Hotel – October 12

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The Food and Drink and Culinary team at the Hormuz Grand, A Radisson Collection Hotel, are excited to create a Discover America Brunch. Taking inspiration from the four regions of the United States of America, North East, South, Midwest and West, our team creates amazing selections and live stations. Indulge in a California style burger, Chicago deep dish pizza, Texas bbq ribs and oysters and crayfish all paired with the perfect pint, spiked ice tea or glass of wine. Our little guests have their own kids buffet with a selection of their favorite foods and dessert.

American band classics played in the background add to the spirit with activities including face painting, movies and pool access for our little ones.

Date: October 12

Time: 1PM-4PM

Address: 111 Al Matar St, Muscat 128

American BBQ Night, Shangri-la Resort – October 18

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Sit back, relax and enjoy an all-time American classic barbeque on the beach while sipping unlimited ice-tea under the stars.  Enjoy American mini-golf, foosball and other games, and spend quality time with family and friends for this one-night-only event at Al Bandar Beach.

When: on 18 October 2018 | 7pm – 11pm

Barbeque and unlimited soft drinks and home-made ice tea @ OMR 18.00


  • Phone: (968) 2477 6565
  • Location: Al Bandar Hotel, Beach level
  • Dress Code: Casual

The Friday Feast: USA BBQ, Grand Hyatt Muscat – October 19

The Friday Feast USA BBQ – October 19

The Friday Feast USA BBQ is a true American experience for the entire family that cannot be missed! It’s the perfect way to take the weekend break, featuring a fantastic line up of regional American cuisines featuring signature specialties like Glazed Short Ribs, Smoked Texas Topside, Burgers, Flank Steak, Spicy Beef Sausage with a selection of rub and a world of delectable desserts. Featuring LIVE chef stations, charcoal grills and an incredible variety of US classics, the team at Grand Hyatt Muscat will display a culinary spectacle for this traditional American BBQ.

USA Special Edition Add-ons to beverage package: American wines (Andre brut and Barefoot range), Pabst Blue Ribbon Beer & Jack Daniels !

Enjoy a carefree brunch with American Classics in the background, as your children play in our dedicated kids section.

Book & Pay before or on Thursday for 7 or more adults & avail a 20% off the total bill.

Date: 19/10/18

Time:  1.30 PM – 5.30 PM

Priced at OMR 29 net for brunch and soft drinks OR OMR 39 net for brunch and unlimited selected beverages.

50% discount for children between 6 and 12 years old. Children under 6 years dine for free.

*Exclusive 20% off for OABC Members only on the total bill (Membership Card is required)

Telephone: +968 95908548


Taste of the South, Radisson Blu – October 25

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From traditional down-home fried chicken and biscuits to spicy cajun flavors, the American South is home to some of the nation’s greatest specialties.  The culinary team at Radisson Blu has created a special one-night event to bring the delicious tastes of the southern states to Oman.  Enjoy true comfort food at live cooking stations and enjoy the culture and pace of the American South at an all-you-can-eat (and drink!) country style buffet.

Date: 25 October

Time: 6PM-11PM

Price: 17 OMR Buffet and live food stations

*10% discount for the OABC members (Membership Card is required)

Address: Sultan Qaboos Street Al Khuwair Muscat PC 133 Muscat, 939

MOOYAH Burgers Promotion – October 24

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Visit a famous US burger restaurant this month!  Try MOOYAH, where the burgers, buns and fries are always hot, fresh and made to order. Mooyah is out to make the best burger you’ve ever tasted. Period. And on the 24th of October, burgers are buy one get one free!

Date: 24th of October

Phone: 24 230003

Panorama Mall

Taste of Rotana – The Spooky Brunch Edition: Halloween – October 26

Taste of Rotana Spooky Brunch

Inspired by Rotana’s culinary wonders and Halloween, Ginger restaurant’s Brunch strikes the perfect balance between casual and upscale – a welcoming setting with a touch of style and friendly service.
In collaboration with Discover America Festival and offering a genuine Rotana dining experience, indulge on flavours from our signature restaurants, as well as a live poolside DJ, BBQ station, cocktail bar, unlimited grape and hops and Halloween treats!
We have got the kids covered with lots of activities to keep them entertained while you relax. There’s something for everyone at our family-friendly brunch!

Date: 26/10/2018
Time: 12.30 pm to 4.00 pm.
OMR 18* including soft beverages
OMR 28* including alcoholic beverages and bubbly
OMR 38* including champagne
Children aged 0 to 5 dine for free and children aged 6 to 12 get a 50% discount!

*15% off to OABC Members (Membership Cards is required)

For reservations,

Contact us on +968 24 511 873

Email us at

Wild West Steak Night at RBG Grill , Park Inn By Radisson, Muscat

RBG offer Discover America

This Discover America month, enjoy RBG’s thrill of the grill charcoal-grilled USDA steaks cuts including one selected drink to complement your meal every Tuesday from 6pm to 11pm at the RBG Grill Restaurant, Park Inn Muscat Hotel located in Al Khuwair.

Dates: Every Tuesday of October

Time: 18:00 – 23:00

*Exclusive 25% off for OABC Members only on the total bill

Address: Sultan Qaboos St, Muscat 133

Happy Halloween at Buffalo Wild Wings – October 31st


Wine Discovery USA: Sundus Rotana Muscat – 8-31 October

Teatro Discover

This October let Discover America Festival and Teatro Restaurant be your compass to the finest USA wine discovery adventure!

Take a USA grape discovery flight this Month at Teatro. The cellars are full and the bottle/glass choice is all yours with an amazing 15% discovery discount!
To complete the experience, everything on the Teatro menu goes splendidly with our grape selection.
Grape lovers (and friends) are invited to experience wine discovery retreat showcasing its 1st season.
See you in Teatro!

Date: 8/10/2018 – 31/10/2018

*15% discount for OABC members (Membership Card is required)

To make a reservation,

please call + 968 24 511 874


American Black Angus Beef Burger Promotion in Café One, Kempinski Muscat Hotel – 1-31 October

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Discover America at its best and enjoy the whole month of October our mouth-watering American Black Angus Beef Burger with delightful and freshly cut New York Fries in Café One at Kempinski Hotel Muscat.

Café One is the casual New York style deli in the heart of Al Mouj and a place to gather with friends or meet with new people. We serve you freshly brewed coffee specialties, delicious and quick breakfasts, healthy lunch snacks and large variety of cakes, pastries & bread – everything also to take away. Café One is open daily from 06:30 – 23:00 and offers a terrace to enjoy all delicatessen also with the view over our garden and the Gulf of Oman.

Date: 1-31 October 2018
Every evening from 18:00-22:00
Quarter Pounder Beef Burger with New York Fries for 8 OMR++
Giant Beef Burger with New York Fries for 12 OMR++
Prices are subject to service charge & other applicable taxes (17.4%)

Address: 335 Street 6, Muscat 138

Taste of America at Surf Café, Shangri La Resort – 8-31 October

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Surf Café is a fashionable and casual dining venue with its own Internet stations. Serving healthy salads and snacks as well as burgers and sandwiches, it’s a great spot to stay connected while enjoying light refreshments.  This month will feature a number of US specialties from chicken and waffle sliders to chili dogs.

When: 8 to 31 October 2018 | 12pm – 9pm

Location: Al Waha Hotel, Pool Level


Phone: (968) 2477 6565

Location: Al Waha Hotel, Pool Level

BBQ Short Ribs & Coors Light, Radisson Blu Muscat – 4-31 October


Come in any night to take part in the BBQ Short Ribs and Pabst Blue Ribbon Beer Promotion at O’Malleys, or, if you prefer an outdoor vibe, the Lazy Lizard!  Bring some friends along and enjoy a relaxed evening of finger-licking good food.


Date: 4-31st October

Time: 6pm-11pm

Location: Lazy Lizard and O’Malley’s

Price: OMR 8.5

10% discount for the OABC members (Membership Card is required)

Address: Sultan Qaboos Street Al Khuwair Muscat PC 133 Muscat, 939

Tex-Mex Night, Holiday Inn Muscat Al Seeb – 8-31 October

Tex Mex Monday

Live station of Quesadilla, Tacos & Burritos

Rich buffet includes authentic dishes plus we will offer A La Carte American branded Wine, Beer & spirits at discounted prices.


Every Monday 7 – 11 PM during October 8, 2018 till end of November

Price OMR 10 inc. taxes, person. Kids (5 – 12): 50%

Address: Al Mawaleh South, Seeb

 3rd Street Donuts Promotions – 1-31 October

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1 free Donut with every purchase during the month if you follow @3rd Street Donuts & #discoveramerica on the post that OABC will have for this festival).
25% discount for orders above 50 donuts on Halloween.
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OABC Members can avail these promotion in Haagen Dazs – Oman Avenues Mall  and Haagen Dazs – Al Masa Mall outlets.

  1. Buy One Pint (Any Flavor) @ RO 4.500 and get a Haagen Dazs branded cooler bag ‘FREE
  2.  Get Second Pint (Selected 8 Flavor) @ 50% discount (RO 2.250).
  3. Buy Any Creation + Add one scoop (RO 1.200) and get HD Thermos free.
  4. Buy 2 Scoops @ RO 2.400 and get 2 Toppings FREE
  5. Buy one scoop ice cream and get one scoop FREE @ RO 1.200

The promotion period is valid from 08/10/2018 till 31/10/2018


NESTLÉ® TOLL HOUSE®, a brand that America trusts, has provided the best-tasting chocolate chips for over 75 years. Consistently delivering high quality, NESTLÉ TOLL HOUSE has ensured warm and enjoyable moments for families across America. The menu consists of items cookies, cookie cakes, brownies, ice cream, milk shakes, smoothies, and a full line of hot and frozen coffee beverages.

30% off from 8th-31st October

Discounts on American Products:  October 8-13

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Lulu has brought in fresh and frozen foods, pies, cakes, and chocolates from the best U.S. brands for the promotion. Special in-store sampling counters are being put up throughout the promotion, enabling customers to get a real taste of some of the best American delicacies on sale. The promotion will feature popular brands like Kellogg’s, McCain, Jell-O, Bertolli, Folgers, Smucker’s, Quaker, Gatorade, Pringles, Sunsweet, Hunt’s, M&M, Hershey’s, Kraft, Dole, Turkey Hill, Celeste, Eggo and many more.

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Shirts and Pants 2 for OMR 25: October 8-23

50% – 70% off on selected items: October 24-31

American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands.

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Buy 3 for OMR 29 on selected tees: October 8-31

Foot Locker is the leading global athletic footwear and apparel retailer. At Foot Locker, we live sneakers, we breathe sneakers, we dream sneakers… Sneakers are all we think about and nothing makes us more proud than being able to keep our followers up to date with the latest trends.

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25% Off to 75% Off on selected lines: October 8-13

Payless is a speciality family shoe store serving women, kids, teens and men for their everyday needs and fashion wants at incredible value and quality. Payless ShoeSource is dedicated to democratising on-trend and validated styles in footwear and accessories for the world.

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Body Care at OMR 3.750; Candles at OMR 4.750; Hand Soaps at OMR 2: October 8-15.

Body Care at OMR 3.750; 4-Wick Candles Buy 4 for OMR 19; 1-Wick Candles Buy 3 for OMR 10.500: October 29-31.

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25%-50% off on selected items: October 17-30

Claire’s® is seen as one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids.


Celebration time #PumpkinSpice is back: October 8-31

Starbucks has brought back its seasonal favourite Pumpkin Spice Latte and Frappuccino to its stores across Middle East and North Africa (MENA).

Capturing the attention of coffee enthusiasts, the Pumpkin Spice Latte is an exquisite blend of the most recognisable autumn scents and flavours. Featuring cinnamon, nutmeg, clove and pumpkin pie spices, all expertly combined into one delicious espresso drink topped with sweetened whipped cream; this hand-crafted drink turns the autumn days into warm and cozy life moments.