OABC News

The Oman American Business Council (OABC), in partnership with KPMG Middle East and sponsored by Takaful Oman Insurance, hosted an insightful session of its HR Community Series under the theme “The Future of Work and Workplace Trends.”

Held at the Radisson Panorama Hotel, the event brought together HR leaders, executives, and professionals from across Muscat to explore how technology and workforce transformation are shaping the modern workplace.

The session featured a presentation by Gunjan Shroff, Partner, People & Change Advisory at KPMG Middle East, who shared insights on how organizations can align technology adoption, talent strategy, and workforce design to thrive in a rapidly evolving business landscape.

Following the presentation, attendees participated in facilitated roundtable discussions, exchanging experiences and best practices related to HR technology, digital tools, and preparing for the future of the workplace.

“The future of work is here today, and organizations must proactively adapt,” said Gunjan Shroff, Partner at KPMG Middle East. “Balancing digital innovation with human connection is critical. Events like these allow HR leaders to collaborate and shape forward-looking strategies for sustainable growth.”

Rebecca Olson, CEO of the Oman American Business Council, emphasized the importance of collaboration through the OABC HR Community platform: “We are proud to create a space where Oman’s HR professionals and business leaders can connect, learn, and grow together. These sessions are not just about knowledge-sharing, but about building a stronger, more resilient business community. We are deeply grateful to our sponsors, Takaful Oman, and to our members, whose ongoing engagement makes initiatives like this possible.”

Neelmani Bhardwaj, CEO of Takaful Oman, shared his appreciation for the partnership, saying:
“We are proud to sponsor the OABC HR Community Series, a platform that supports knowledge exchange and professional development across Oman’s business community. Takaful Oman remains committed to empowering people-focused initiatives that foster leadership, innovation, and organizational growth.”

The OABC HR Community Series, powered by Takaful Oman Insurance, continues to provide a dedicated platform for HR professionals and business leaders to explore emerging trends, share experiences, and collaborate on shaping the future of work in Oman.

OABC Premium Members enjoyed an exclusive night with Mercedes-Benz Oman, featuring the unveiling of their stunning all-electric vehicle range.

From live test drives to inspiring conversations with CEO Shaun Michael and the Mercedes-Benz leadership team — it was an unforgettable celebration of innovation and sustainability.

A huge thank you to Mercedes-Benz Oman for this exceptional experience.

OABC members and SME leaders joined DHL for the launch of The SME Forum powered by DHL — a new initiative dedicated to empowering Oman’s small and medium enterprises.

From a behind-the-scenes tour of DHL’s state-of-the-art operations to insights on scaling globally and an engaging networking reception, the evening was full of inspiration, connection, and opportunity.

A big thank you to DHL for partnering with OABC to support and celebrate Oman’s growing SME community!

We were honored to launch Oman Edge, OABC’s new flagship Trade & Investment Series, with a powerful inaugural session focused on Tourism & Hospitality.

Top leaders including H.E. Azzan Al Busaidi, Dr. Lubna Al Mazroei, Samir Messaoudi, and Wael Al Lawati shared forward-looking perspectives on Oman’s tourism growth, investment opportunities, and projects shaping the future.

A special thank you to our distinguished speakers, engaged members, and partners for making this launch a success. We look forward to the upcoming editions of Oman Edge, where we’ll continue to spotlight Oman’s investor-ready opportunities.

We were pleased to host our members-only Tax Workshop in collaboration with PwC Oman, bringing together finance professionals, business leaders, and advisors to gain timely insights into Oman’s evolving tax landscape.

From corporate & personal income tax updates to VAT, e-invoicing, and international tax implications, PwC experts shared invaluable guidance to help businesses navigate regulatory changes with clarity and confidence.

A big thank you to our expert speakers and engaged members who made this session a success!

Back to Business brought together over 150 members, partners, and guests at the JW Marriott Muscat for an evening full of reconnection, great conversations, and new opportunities.

A special thank you to CMS Cameron McKenna Nabarro Olswang for sponsoring and for sharing their inspiring Bee Conservation Initiative.

The OABC team proudly took part in a meaningful initiative — donating blood and supporting a cause that truly makes a difference.
This blood donation drive, hosted at the Diplomatic Club, was organized by our strategic partner Europcar in collaboration with the Oman Hereditary Blood Disorders Association.
We are honored to support such an impactful effort that helps save lives and strengthens our community. Thank you to our members who were able to join us and donate.

OABC had an incredible day at COMEX 2025! We started the morning with a keynote speech from our overseas member Wes Chaar, Founder of AvantGarde Strategy, who shared powerful insights on AI & Data Science in e-commerce.
Our team then joined the Investor Lounge to connect with startups and investors, followed by the high-energy Zero to Hero Pitch Battle. We also walked the exhibition floor and were proud to spot several OABC members showcasing their innovations.

The Oman American Business Council is pleased to announce the signing of a Memorandum of Understanding with C&I Middle East, a consulting firm specializing in accounting, taxation, business advisory, and regulatory compliance services.

Through this partnership, C&I Middle East will provide two hours of complimentary advisory support in the areas of Strategy, Compliance, Accounting and Finance to OABC’s SMEs.

This collaboration is designed to:

• Provide SMEs with expert insights and strategic guidance
• Strengthen compliance readiness and financial sustainability
• Enhance investment attractiveness and long-term growth potential

By leveraging C&I’s expertise, this initiative aims to empower SMEs to navigate challenges, seize new opportunities, and contribute meaningfully to Oman’s broader economic development objectives.

Members interested in scheduling their complimentary advisory sessions are invited to email candice@oabc.org.

We are confident that this partnership will bring valuable benefits to our members, particularly SMEs seeking to grow and thrive in a competitive marketplace.

Yasten Health Center hosted us for a site visit and presentation on Nexalin Technology.

We were delighted to gather with our members this week to explore Nexalin Technology — a cutting-edge, American-developed therapy that is transforming approaches to Anxiety, Depression, and Insomnia here in Oman.

Unlike traditional treatments, Nexalin is non-invasive and drug-free, gently stimulating the hypothalamus to help the body naturally regulate neurochemicals and restore balance. This innovative solution highlights how U.S. technology is making a meaningful impact on health and wellness globally.

A special thank you to Dr. Adil and Mr. Ibrahim, the founders and owners of Yasten Health Center for warmly welcoming us and sharing their expertise and vision for mental wellness in Oman.

At OABC, we’re proud to provide our members with opportunities to not only connect with one another, but also to discover innovative solutions and initiatives that shape the future of business and community life in Oman.