Khalifa Mukheini is the founder of SIMPA Marketing Research and SIMPA Energy. He has over 25 years of international business experience, primarily in management, marketing, and trade origination.
Khalifa joined BP in London as the Chief of Staff for Africa, Middle East, Russia and the Caspian regions’ Group Vice President before working in Australia and the UAE in senior roles overseeing large teams across various functions and markets.
Khalifa has also worked in medium size companies in the FMCG industry and served as a board member for a regional logistics company.
His experience in variety of roles, organizational sizes and different cultures has allowed him to capitalize on his relationship and communication skills giving him a deep understanding of how best to communicate and execute cross-cultural strategies in any given scenario.
Khalifa’s passion for his work and for the Middle East sees him mentoring and assisting local SME companies in the GCC region on an ongoing basis.
A graduate of Middlesex University, Khalifa studied business and marketing management then undertook executive management training at Columbia University, New York.